Hi, I'm Sam Roy.
I build businesses and the systems that run them.
Builder & founder.
I build technology inside other people's businesses, and I make it work in production.
Most recently I co-founded Operio, where I was the sole engineer designing and deploying custom AI agents and automations for clients in real estate, hospitality and legal. That meant sitting with each client to understand how their operations actually run, then shipping production systems into their existing tools. Along the way I built multi-model LLM routing, multi-agent workflows with approval gates, and architectures that met Canadian data-residency rules for regulated clients.
Before that, I led a legacy-to-GCP migration for an online sportsbook and casino platform, spent over a decade as CTO of a media network reaching 140 markets, and integrated payment checkouts for merchants across dozens of e-commerce platforms. My career started in hands-on consulting: full-stack development, Unix systems, networks and security.
What ties it together is that I sit between the customer and the code. I can scope an ambiguous problem with executives in the morning and debug the integration that afternoon. I believe complex systems should be demystified, for the people who use them as much as for the people who build them.
What I'm building
The ventures and tools I'm working on right now — from a managed AI operations company to a drone service and the toolkit that keeps it all online.
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Live Operio
Co-founder
Dedicated AI operations teams for growing businesses. Agents that take over routine communication, document drafting and recurring workflows — built around the tools a company already uses.
operio.work -
Live Madrasa
Founder & tutor
Private 1-on-1 online tutoring: English and Spanish for everyday life, work and tourism, plus practical AI courses for individuals and small businesses.
virtualmadrasa.web.app -
Live fly.intomy.world
Drone operator
Drone services for construction and real estate: mapping and surveying, progress monitoring, inspections and aerial media that help projects get planned and sold.
fly.intomy.world -
Live SuperTV
Builder
A streaming platform for movie and TV fans, bringing films, series and live channels together in one simple interface.
supertv.club -
In progress SAMIX
Maintainer
My personal Unix/Linux toolkit — a terminal bulletin board, system monitoring, tunnels and dynamic DNS that keep the servers behind these projects running.